Helping teams trade busywork for impact
Process intelligence + tailored automations deployed in weeks
Meet the Founders
"I learned to fix and automate processes the old-fashioned way: stand on the factory floor, watch, ask, listen. As a product manager I carried that habit into 14 hour truck rides, waiting rooms with pharma reps, even night shifts at a plastics factory. With recent advances in AI, I saw a chance to scale those field insights everywhere for teams."
— Caleb Gawne, Co-founder & CEO
Headquartered in Toronto – serving customers globally
Our Operating Principles
Wear the customer's badge
Before any decision we ask, "If we were on the customer's payroll, would we do this?"
Fix the flow, not the people
When something breaks we rethink the process and the tools instead of pointing fingers.
Trust is binary
Data is guarded like cash. We only hire, or partner with, people we'd share root access with (not that we do).